product personality

product personality
1) марк. индивидуальность [лицо\] товара (образуется из таких компонентов, как дизайн товара, торговая марка, реклама товара, цена и др. составляющих, отличающих товар от других аналогичных по содержанию товаров; лицо товара формирует его имидж)
See:
2) марк. = product image

Англо-русский экономический словарь.

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Смотреть что такое "product personality" в других словарях:

  • personality — per‧son‧al‧i‧ty [ˌpɜːsəˈnælti ǁ ˌpɜːr ] noun personalities PLURALFORM 1. [countable] LAW an organization that from a legal point of view is separate from the people who own it or manage it: • A company has a separate legal personality, and its… …   Financial and business terms

  • personality advertising — /ˌpɜ:sə nælɪtɪ ˌædvətaɪzɪŋ/, personality promotion /ˌpɜ:sə nælɪtɪ prəˌməυʃ(ə)n/ noun a promotion which makes use of a famous person to endorse a product ● Personality promotion is a tried and tested method of promoting beauty products. ● A famous …   Marketing dictionary in english

  • Personality rights — are generally considered to consist of two types of rights: the right to publicity, or to keep one s image and likeness from being commercially exploited without permission or contractual compensation, which is similar to the use of a trademark;… …   Wikipedia

  • Personality style — has been defined as an individual s relatively consistent inclinations and preferences across contexts. Eriksen, Karen Kress, Victoria E. (2005). A Developmental, Constructivist Model for Ethical Assessment (Which Includes Diagnosis, of Course).… …   Wikipedia

  • Personality Plus — is the name of a book by Florence Littauer (ISBN 1 85424 509 0). This article summarises the profiles of the Personality Plus system, and relates them to some other well known personality system.GeneralisationsPersonality Plus talks about four… …   Wikipedia

  • Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia

  • personality — /perr seuh nal i tee/, n., pl. personalities. 1. the visible aspect of one s character as it impresses others: He has a pleasing personality. 2. a person as an embodiment of a collection of qualities: He is a curious personality. 3. Psychol. a.… …   Universalium

  • Revised NEO Personality Inventory — The Revised NEO Personality Inventory, or NEO PI R, is a psychological personality inventory; a 240 item measure of the Five Factor Model: Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience. Additionally, the… …   Wikipedia

  • Hypostatic model of personality — Concepts Personality aspect (hypostasis) Personality dimension Personality axis Intrapersonal relation Interpersonal relation Originators Charles Sanders Peirce William James Aaron Rosanoff …   Wikipedia

  • Legal personality — (also artificial personality, juridical personality, and juristic personality) is the characteristic of a non human entity regarded by law to have the status of a person. A legal person (Latin: persona ficta), (also artificial person, juridical… …   Wikipedia

  • Dimensions of brand personality — The Dimensions of Brand Personality of Jennifer Aaker is a framework to describe and measure the personality of a brand in five core dimensions, each divided into a set of facets. Brand personality is defined formally here as the set of human… …   Wikipedia


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